THREE WAYS TO GET MORE OUT OF YOUR ANNUAL REPORT
It’s that time of year where you need to create an annual or impact report for your nonprofit, foundation or association because you have to. Maybe you even put it off and you certainly are thinking hard about the budget vs. time spent. The deadline is getting closer and it’s definitely nice to have a summary of community impact for stakeholders to look at.
Even if you put in an effort to make the report look really nice, far too often the document ends up sitting on your website or in someone’s office and you’re not even sure if it’s being used. All that leads to leaving fundraising dollars on the table!
Consider letting your report move from a static document to becoming a marketing tool for your fundraising efforts.
Here are 3 ways you can leverage your annual report as a marketing tool and assist with fundraising:
Don’t let your annual report sit there, make it work for you. Are there other tactics you can think of?
About the Author:
Josh Kligman is the co-founder of Yearly, a platform for nonprofits, universities and colleges to make digital reports. Join over 1,100 organizations, including Harvard University, and make your next report today.
Thank you for sharing!