Fundamentals of Social Media Strategy: A Guide for College Campuses
Every higher ed campus should treat social media as the high-profile, high-potential communication channel it is. We're on a mission to help higher ed social media managers approach their work strategically, and persuade their bosses to recognize the value and impact of their work. Our new book, Fundamentals of Social Media Strategy: A Guide for College Campuses—does just that, offering strategy, research, and best practices for social media managers.
CEO and Founder Liz Gross (along with a few expert contributors) had so much to say, we released it in two volumes. If you downloaded Volume 1, the full book is now available.