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Brandwatch Trends > Brandwatch Trends > Meet Brandwatch: #HigherEdSocial's Newest Tool for Marketing, Communications, and Beyond

Meet Brandwatch: #HigherEdSocial's Newest Tool for Marketing, Communications, and Beyond

Brandwatch is the world’s leading digital intelligence company. The Brandwatch Consumer Research platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. In the 2020 Forrester Wave (published in November), Brandwatch was ranked as the industry leader across all of the social listening platforms on the market.


We’ve taken the power of Brandwatch Consumer Research and utilized it to build a platform specifically designed for Higher Education, called Brandwatch for Education. With pre-built dashboards, data classifiers, and segmentation, professionals within Higher Education can harness the power of Brandwatch without spending hundreds of hours (or tens of thousands of dollars) setting up the platform. We’ve done it all for you, so you can simply log in and access the data and insights you need.


We bring in conversations about your school, competitors, and the Higher Education industry from over 100 million web pages, including social media sites like Facebook, Twitter, and Instagram, as well as news outlets, blogs, forums, YouTube, Reddit, and more. This data is segmented into over 450 categories that are relevant to your specific use-cases, letting you zoom in on conversations about topics like virtual learning, the application process, hazing, scholarship options, student mental health, and more.

With 10 years of historical data, you can understand how conversations about your school have changed over time, and benchmark your performance against your competitors and the industry. You can use Brandwatch for Education to analyze the sentiment and reputation of your school, the demographics within your audience, and the content performance of your competitors, all of which will help inform your communications strategy. Share the data in Brandwatch for Education with your school’s leadership to show the effectiveness of campaigns or to explain why certain approaches won’t work, providing insight into the best way to do your job and reach your KPIs.

Check out how #HigherEdSocial member Bita Porubsky from the University of Kansas uses Brandwatch to build efficiency and stay on top of their social content throughout Covid-19 and beyond. Kristen Seaman, a Higher Education Specialist at Brandwatch, works with the team at #HigherEdSocial directly, and is always available to answer questions or provide insights.

To see the power of Brandwatch for Education in action, sign up for a free 30 day trial here.

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