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14 Oct 2021 09:00 - 10:00 EDT
About this event
Trends in Visual Storytelling: How Discrimination is Driving the Need for Inclusive Visual Storytelling in 2021
October 14, 2021 - 3:00PM CET I 9:00AM ET
Diversity and inclusion has become a key theme of communication for brands in the past year, but what does it really mean to your audience and consumers? What are they expecting from your brand’s visual storytelling?
Join visual expert, Jacqueline Bourke, Head of EMEA Insights at Getty Images, who will share the latest consumer perspective on how discrimination is driving the need for inclusive visual storytelling in 2021 and beyond. In this webinar, we'll explore:
• How consumers are feeling today about diversity and inclusion
• What are the challenges for brands when it comes to adopting diverse and inclusive visual storytelling?
• What this all means for choosing the right visuals to reach your audience
• Actionable insights to help you create inclusive brand storytelling via videos and social media
With an incredible 25 years of pioneering visual research, Getty Images has a keen understanding and a wealth of valuable consumer insights into what visuals they expect to see from advertising and communication and how brands are failing them.
Don't miss this expert-led webinar hosted by PlayPlay and Getty Images. Attention: there will be no recording sent out afterwards - so be sure to sign up to attend it live!