Getting Personal: The Best Way to Recruit and Retain Students

When in-person recruiting became impossible due to the pandemic, colleges and universities had to quickly shift many of their recruitment and retention tactics. In addition to tried-and-true options, like video, institutions also found themselves experimenting with new ways of reaching and interacting with students. This pivot has led to questions about how best to engage and communicate with students now and in a post-Coronavirus era.

Please join us for a webcast on Wednesday, February 17th at 2:00 pm ET where Inside Higher Ed editors Scott Jaschik and Doug Lederman will lead a lively discussion on the topic, including:
• The importance of being personal and recognizing that students have varied interests. Financial aid, for example, is important to some, but not all students.
• Alternate methods to communicate with prospective students.
• Which approaches are likely to remain in use even after the pandemic ends?

This webcast was made possible in part by the financial support of AdmitHub. I understand that by registering for this webcast, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.


Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webcasts. Transcripts available upon request.

Time  Feb 17, 2021 02:00 PM in Eastern Time (US and Canada)

Speakers

Scott Jaschik

Editor and Co-Founder @Inside Higher Ed

Scott Jaschik, Editor, Inside Higher Ed, has been published in The New York Times, The Boston Globe, The Washington Post, and Salon. He is a member of the board of the Education Writers Association. From 1999-2003, Scott was editor of The Chronicle of Higher Education.

Doug Lederman

Editor and Co-Founder @Inside Higher Ed

Doug Lederman, Editor, Inside Higher Ed, has been published in The New York Times, USA Today, the Nieman Foundation Journal, and The Christian Science Monitor. Doug was managing editor of The Chronicle from 1999-2003.