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Careers > Social Media Coordinator

Social Media Coordinator at Providence College

Company
Providence College
Position
Social Media Coordinator
City
Providence
Country
United States of America
Expiry Date
30 Nov 2022
Salary
N/A
Posted on
04 Oct 2022

Create content for social media and other digital marketing to help Providence College increase brand awareness, build community, and advance the College's strategic goals related to admission, advancement, and other imperatives.

  • Essential Duties:Schedule and compose social media posts, attend events to take photos and shoot video, edit photos and videos, create graphics for sharing in social media, and solicit user-generated content.
  • Recruit student influencers who create content under the coordinator's supervisors. Manage student influencer social media projects from conceptualization through posting.
  • Monitor conversations in the College's social media channels and respond to comments and private messages. Collect tips/suggestions and content useful for planning future posts.
  • Provide social media analysis for planning purposes. Collect data from native social media platforms and content management systems on Providence College social media content and that of competitor/similar institutions.
  • Lead social media research and monitoring efforts.
  • Research new technologies, such as emerging platforms, new features, and tools for content creations.
  • Monitor competitors for content ideas.
  • Research trends and cultural references.
  • Research PC's history and track current events to probe for timely content hooks.


    Education and Experience Required
  • Bachelor's Degree from an accredited institution required.
  • Minimum of one year working in marketing communications or journalism or an equivalent combination of education and experience. Higher education experience preferred.
  • Demonstrated experience in integrating social media communications into coordinated messaging campaigns.
  • Advanced writing and editing skill, applicable to both print and digital formats.
  • Outstanding photography and video shooting/editing skills, evidence of the ability to produce short-form videos that tell stories.
  • Advanced fluency in all social media platforms, including monitoring/response functions and the systems used to foster user-generated content campaign materials.
  • Demonstrated capacity to recruit and manage student influencers.
  • Understanding of brand identity and brand messaging concepts.
  • Ability to communicate effectively, both verbally and in writing.
  • Experience working in teams to achieve common goals.

 

EEO Statement

Providence College does not discriminate against any person because of race, color, national and ethnicorigin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation,gender identity, religion, disability, age, veteran status, or genetic information. The College will develop,and from time to time update, an affirmative action program and will insist on a good-faith effort on thepart of its employees to comply with the program. The College will request and expect its agents andthose with whom it conducts its affairs to meet the commitment of this important program.

 

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